Great communication starts with sharp commercial writing.

Great communication needs focussed, compelling commercial writing.

There is an old adage, used and used and used in the marketing and communications sector.

"Tell them what you're going to tell them..." "Tell them..." "Tell them that you've told them."

The need to spell it out is vital to a successful outcome. So explain at the outset what you want to tell your audience. Then present the information and, when you have completed sharing your message, reinforce it by telling your audience what you have just said,

There are basic principles which run through the process of communicating and these create a structure from which information is effectively disseminated. Great communication starts with sharp commercial writing.

My approach to communication is applied to sales literature, marketing material, financial reports, business presentations. I have developed a skill for conveying a compelling argument - a skill so very often absent in business organisations.

There is little to nothing I cannot produce and this can range from a simple trade press release to a complex financial document.