EXPERIENCE
A unique blend of creative
and communication skills
Increasingly, many believe the way forward is to throw a brief at AI software and watch as it spews out carefully crafted content. If only it was truly that simple.
While the software is highly capable, so much depends on providing a great brief to begin with. I will extract a greater depth and quality of knowledge from you and then apply my writing skills to produce dynamic, focussed and compelling material.
TAKE A DIP INTO SOME OF MY WORK
My ability to craft content that works in different conditions is my forte. You may want a piece that promotes the launch of a new product and is suitable for an industry B2B platform.
Conversely, your board and investors want a succinct submission for the annual report that explains how the business is performing with believable evidence of great stewardship and forward thinking management.
Or, a financially based presentation to a bank for funding support.
You explain your needs and I will shape and hone your message.
I'm accustomed to working to tight deadlines with demanding clients and I've seen or heard most things before!
Typically, my role is to place the best possible spin on the story you wish to tell. My use of tight and nuanced language that's recognised and accepted in sales, finance and industry environments will polish your message to convey the best of possible positions.
Use my know-how to
help raise your game
My credentials
Newspapers
Midland Independent Newspapers
1994 - Group Planning Manager
New Media
MIN plc
1995 - Director
Television
Birmingham Live
1995 - Director
Radio
GWR
1997 - Consultant
Food and Drink Exchange
Efdex
1998 - Marketing Manager
News and Mags Trading Portal
Connect2U
2002 - Commercial Director
Film and Television
ACS
2003 - Chief Operating Officer
Construction sector
After Build
2006 - Director/shareholder
Co writing the prospectus, for the Placing and Public Offer, creating investor presentations and undertaking the final verification exercise.
Devised the group's new media strategy and business plan which was a key growth plank of the P&PO.
Negotiated a JV agreement with Mirror Group and Comcast to launch the UK's largest cable TV channel.
Operated as a consultant to GWR in developing a range of regional independent radio licence applications.
Developed launch business plan and UK marketing resource for global Food and drink trading exchange..
Launched and developed the principal order portal for
WH Smith News, the UKs largest newspaper and magazines wholesaler.
Film and Television providing aerial film capability to television and film partners; specialists in sport coverage including winter and summer Olympics.
Launch and development of UK new homes post sales services providing warranty obligation After Care.